Every year, theSuper Bowlnot only closes out the NFL season, but it gives advertisers a chance to showcase their goods and services on the biggest stage in television. Of course, some of these advertisers are the major movie studios, who always have a big presence during the game. During the lead-up to theSuper Bowl, fans always try to guess which of their favorite upcoming movies will be promoted during this massive event, and today we have a report fromThe Hollywood Reporterwhich reveals which studios will be buying time during the game.
The site’s sources claim that 20th Century Fox purchased two 30-second slots, one of which will most likely be used forDeadpool, while the other could be footage fromX-Men: Apocalypse(May 27) or possiblyEddie the Eagle(February 26). While the studio wouldn’t confirm which movies it plans on promoting,Deadpoolis almost a given, since the movie hits theaters on February 12, just a few days after the big game. The site also reports that the studio is holding multiple events in the San Francisco area over the weekend.
20th Century Fox is also reportedly planing major “on-the-ground events” forX-Men: Apocalypse,Eddie the EagleandIndependence Day: Resurgence(June 24), but the studio wouldn’t divulge any specifics at this time.Independence Day: Resurgencecast members such asLiam HemsworthandJeff Goldblumwill attend theSuper Bowl, while unspecified stars fromX-Men: Apocalypsemay be in attendance as well. Hopefully the studio will confirm more details about these events as we get closer to the game on February 7.
As for the other studios, Paramount has purchased one 30-second slot, which it will use to promoteTeenage Mutant Ninja Turtles: Out of the Shadows, hitting theaters on June 3. Universal has bought a 30-second spot, although the studios wouldn’t divulge which movies it will showcase. Universal could be promoting eitherThe Huntsman: Winter’s War(April 22) orNeighbors 2: Sorority Rising(May 20). Earlier today, we also reported thatBourne 5will debut its first trailer during theSuper Bowl, but that hasn’t been confirmed by the studio.
Both Warner Bros. and Sony are expected to sit out the festivities this year, but don’t be surprised if some of the studio’s movies are featured in different ads. The site reports that it’s possible Warner Bros.' highly-anticipatedBatman v Superman: Dawn of Justicemay be featured through an ad by one of the studio’s promotional partners, while other studios add they wouldn’t be surprised if some of the movie’scast memberswere at the big game itself. There are also expected to be multiple movie ads during theSuper Bowlpre-game show.
The final major studio, Disney, is expected to promote multiple titles during the game, but the studio wouldn’t specify how many different ad slots it has purchased. The studio also didn’t divulge which movies it may promote, but the studio has a number of highly-anticipated movies coming out in the next few months, such asZootopia(March 4),The Jungle Book(April 15),Captain America: Civil War(May 6),Alice Through the Looking Glass(May 27),Finding Dory(June 17) andRogue One: A Star Wars Story(December 16). What ads are you hoping to see during thebig gamenext weekend?
