Comedic iconJerry Seinfeldtells the epic origin story of one of America’s most beloved food stuffs, the Pop-Tart, in the first trailer forUnfrosted: The Pop-Tart Story. Teaming up withNetflixfor this tale, which no doubt we can all agree needs to be told,Unfrosted: The Pop-Tart Storywill detail the historic rivalry between Kellogg’s and Post Cereal as they compete to see who can first produce a revolutionary breakfast pastry.You can check out the newly released trailer forUnfrosted: The Pop-Tart Storyabove.
Directed by Jerry Seinfeld from a screenplay he co-wrote with his writing team of Spike Feresten, Barry Marder, and Andy Robin, you can also check out the official synopsis forUnfrosted: The Pop-Tart Storybelow.
“In a time when milk and cereal ruled breakfast, a fierce corporate battle begins over a revolutionary new pastry. A Pop-Tart comedy from Jerry Seinfeld.”
SeinfeldandBee Moviestar Jerry Seinfeld directs, co-writes, and stars inUnfrosted, which will drop audiences in Michigan in 1963, exploring the year before Pop-Tarts, a snack which Seinfeld himself has called a “perfect vision of the future from Kellogg’s,” landed in grocery stores.
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Unfrostedfeatures astellar ensemble cast of comedians and actorsalongside Seinfeld, including Melissa McCarthy (Bridesmaids, Can You Ever Forgive Me?), Jim Gaffigan (Jim Gaffigan: Comedy Monster), Amy Schumer (Amy Schumer: The Leather Special), Hugh Grant (Four Weddings and a Funeral), Max Greenfield (New Girl), Christian Slater (Heathers), Bill Burr (Old Dads), Daniel Levy (Good Grief), James Marsden (Enchanted), Jack McBrayer (30 Rock), Thomas Lennon (A Futile and Stupid Gesture), Bobby Moynihan (Saturday Night Live), Adrian Martinez (The Guilty), Sarah Cooper (Sarah Cooper: Everything’s Fine), and Fred Armisen (Portlandia).
Unfrosted: The Pop-Tart Story Is a Story Decades in the Making
Described as a “tale of ambition, betrayal, sugar, and menacing milkmen,” that will “change the face of breakfast forever,”Unfrosted: The Pop-Tart Storyis something ofa passion projectfor Jerry Seinfeld. The comedian has in fact been working on bringing this story to life on screen since as far back as 2010, with Seinfeld revealing his plans for a Pop-Tart origin story film way back in 2018.
“At one point I was thinking about an invention of the Pop Tart movie. Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid-60’s in Battle Creek, MI. That’s a vibe I could work with.”
Seinfeld has since heaped praise on one of the movie’s stars,Hugh Grant, who, for the first time in 30 years, provided an audition tape for the role.Unfrostedwill see Grant don the iconic Tony the Tiger costume, with this moment being one of Seinfeld’s highlights.
“That was the greatest part of the whole thing, honestly. Because I am a crazy fan of his. [Hugh] asked me if it matters that Tony the Tiger has a British accent. I told him, ‘No, who cares?’”
Audiences will be able to feast onUnfrosted: The Pop-Tart Storywhen it debuts on Netflix on July 22, 2025.
