Bruce Campbell has shown off his first tattoo on Instagram and it’s just as groovy as you would expect. The B-movie icon is widely known for his fan favorite role as Ash Williams in Sam Raimi’sEvil Deadfranchise, and he’s just as celebrated for his many roles in other cult classics likeBubba Ho-TepandMan with the Screaming Brain. All throughout his career,Bruce Campbellkept his skin tattoo-free, but the time has now come for the 63-year-old to finally get his first.

On Instagram, Campbell recently posted a new photo of himself at a tattoo parlor. Striking a pose, he reveals some new artwork inked onto his shoulder. In the caption, the groovy one notes how this is his first tattoo and gives credit to artist Kevin Becvar. He writes: “Just got my first tattoo - the ol' Campbell family crest - done by the master @kevinbecvar at @darkhelmettattoo. Groovy indeed!”

AfterStarz booted Ash vs. Evil Deadafter three seasons, Campbell announced he was finished playing Ash Williams. This only applies to live-action projects, such as newEvil Deadmovies or TV shows, as he will continue to voice the iconic character. Campbell’s voice and likeness will be used in the upcoming video gameEvil Dead: The Game, which is due to arrive in February 2022. He will also produceEvil Dead Risebut has confirmed Ash will not appear in the movie.

“I won’t be appearing in [Evil Dead Rise], no,” Campbell told Entertainment Weekly in July. “I will be in theupcoming Evil Dead game, which I think is due for February 2022. I just finished the voice for that. The nice thing is, your voice doesn’t age as much as your body, so I can milk that for a few more years.”

While Campbell isfinished with Ash, fans can still catch him on the big and small screens in other roles. He has confirmed that he’ll have a cameo in Sam Raimi’s upcoming Marvel sequelDoctor Strange in the Multiverse of Madness, carrying over a tradition of popping up in Raimi movies. Campbell will also star in the upcoming sci-fi comedyBlack Friday!alongside Ivana Baquero, Devon Sawa, and Michael Jai White. Recently, he was cast as a goofy dad in Jimmy Kimmel’s sitcom pilotAdopted.

Fans have been talking a lot about Campbell lately, as his name as come up often following the release of theSpider-Man: No Way Hometrailer. Some are hoping that the movie will allow Campbell to be featured as a Mysterio variant by way of the multiverse, as he was rumored to play the character in Sam Raimi’s unmadeSpider-Man 4. Though Jon Watts directedNo Way Home, the movie’s trailer confirms the inclusion of Raimi’sSpider-Mancharacters like Alfred Molina as Doc Ock.

Fans can catch the return of Ash Williams in digital form whenEvil Dead: The Gameis released in February 2022. For more of Campbell on the big screen, watch out for the release ofDoctor Strange in the Multiverse of Madnesson July 19, 2025, which will feature the groovy one in a mystery role. The image of Campbell’s tattoo comes to us fromBruce Campbell on Instagram.