It is the holiday season. Time for companies like Lucasfilm to release merchandise for their hottest properties for people to buy them up for Christmas presents.Star Warshas always had interesting holiday merchandise campaigns, and this year is no different. This year on the officialStar Warswebsite, Lucasfilm and their merchandise partners have put together a multi-week release initiative called “Bring Home the Bounty” where they will release new and exciting merchandise each week. For twelve weeks straight, a new batch of “bounties” will be released.
Per StarWars.com: “Get your tracking fobs ready. Disney and Lucasfilm today launched ‘Bring Home the Bounty,” a global consumer products, games, and publishing campaign that will debut newStar Warstoys, collectibles, books, apparel, and more each week through the end of the year.
Every Tuesday from now through December 28, you may expect reveals of new items inspired by everything fromThe Book of Boba Fett, premiering exclusively on Disney+ December 29, andThe Mandalorianto classics like the Skywalker saga films, animated series includingStar Wars: The Bad BatchandStar Wars: Visions, and much more.
“With the Lucasfilm 50th anniversary coming to a close this year, we wanted to find a way to celebrate all of our beloved characters and stories from the classic to the new and everything in-between” said Paul Southern, Senior Vice President, Franchise & Licensing, Lucasfilm. “There will be something to excite everyStar Warsfan this year with such a wide assortment of items to enjoy and engage with, whether fans are adding to their own collections or scouring for the perfect gift.”
So far, five weeks’ worth of “bounties” have been released with each week having new and interesting products highlighted in each group. While there are some products based onthe classic movies, much of the “bounties” focus onThe Mandalorianand its related set of shows on Disney+, which only makes sense, given the immense popularity ofThe Mandalorian.
“Bring Home the Bounty” began on October 13 with the release of the first “bounty” which featured Hasbro action figures fromThe Mandalorian, the LEGOStar WarsAdvent calendar,new LEGO sets, a Bantha plush from Build-a-Bear Workshop, and Funko POPs of K2SO and Moroff from Rogue One. Perhaps the biggest gem from Week One’s bounty isThe Mandalorianhelmet from Denuo Nova.
Week Two had a smaller collection focusing more on the Skywalker Saga, although there was also a Bandai action figure of the Mandalorian in Beskar armor alongside Grogu.
Week Three featured more action figures fromThe Mandalorianand the premiere ofStar Wars: The MandalorianMonopoly. Again, a smaller collection than Week One, but still filled with items that fans ofThe Mandalorianwould love.
Week Four’s products focused on the prequel trilogy withMace Winduand General Grievous getting in on the action figure action.
And this week’s bounties were released this past Tuesday with a lot of focus on Grogu. But one big highlight in this week’s bounty is the introduction of a LEGO AT-AT walker. “Bring Home the Bounty” runs weekly through the end of December at the official website forStar Wars.
