“Partnering with Apple ahead of the highly anticipatedSeveranceseason 2 and being able to create an exclusive fan experience that is available to millions of U.S. households including offering Apple TV+ content outside of the Apple ecosystem, on the Roku Channel for the first time ever is incredibly exciting for us. Part of the magic of the Roku platform is that we can work with our brand partners to create bespoke experiences that our viewers love and achieve our partner’s goals.”
This is the second major initiative AppleTV+ has done so far to get their titles in front of audiences at the start of the year.The first weekend of 2025 saw Apple TV+ make itself available to everyone for free. It was an unprecedented move but designed to get the streaming service’s critically acclaimed but often overlooked shows in the eyes of the public. It seemed perfectly timed as the critically acclaimedShrinkingSeason 2 concluded one week prior, and the anticipation forSeverance’s upcoming Season 2 premiere is high.
AppleTV+ Knows You Will Love ‘Severance’
Apple TV+ has earned a reputation as one of the best streaming services due to the quality of its programming. With a wide array of shows, like the belovedTed Lasso, original flagship seriesThe Morning Show, and the fan-favorite MonsterVerse spin-off seriesMonarch: Legacy of Monsters,alongside critically acclaimed films likeKillers of the Flower Moon, Apple TV+ has something for everyone that, on average, is better than what Netflix has to offer. Yet it hasn’t had the same reach as Netflix, despite Apple products being so popular. Apple TV’s attempts to break into the blockbuster film scene have largely been a misfire, and they arebeginning to roll back their plans for big-budget theatrical releases.
Severance Creator Reveals How Many More Seasons Are ‘Mapped Out’
With the second season of Apple TV+’s sci-fi workplace drama still in the works, show creators are already teasing a mapped-out future for Severance.
MakingSeverancefree on Roku is a bold move, but one that could pay off. Many series, like Paramount+‘sSchool Spiritsor The CW’sRiverdale, exploded in popularity following their debut on Netflix. While Roku might not have the same reach that Netflix does, the brand has 90 million users, which Apple TV+ hopes to capitalize on.After a nearly three-year gap betweenSeverance’s first and second seasons, this can help build momentum and grow the audience for a series many people might have forgotten about or never even heard of.
